Integrated Promotional
Sales Initiative
Sales Initiative
One Stop Savings Event
SiteOne Landscape Supply
SiteOne Landscape Supply
The foundational multi-category sales event that evolved into a repeatable promotional framework was adopted across future seasonal campaigns.
Strategic Expansion
Foundational Event Framework
Developed the first fully integrated, multi-category promotional event spanning agronomics, irrigation, hardscape, tools, and seasonal products.
Cross-Channel Execution
Directed and coordinated rollout across email, circulars, digital advertising, landing pages, and in-branch merchandising.
Directed and coordinated rollout across email, circulars, digital advertising, landing pages, and in-branch merchandising.
Category & Supplier Alignment
Partnered with category leaders and supplier teams to align promotional timing, pricing strategy, and co-funded participation.
Partnered with category leaders and supplier teams to align promotional timing, pricing strategy, and co-funded participation.
Campaign Model Expansion
Introduced a multi-category event structure that evolved into recurring seasonal campaigns such as Save Strong, Smart Irrigation, and Early Summer Savings.
Introduced a multi-category event structure that evolved into recurring seasonal campaigns such as Save Strong, Smart Irrigation, and Early Summer Savings.
Customer-Centric Positioning
Shifted campaign presentation from discount-heavy promotion to solution-based buying event, improving clarity and purchase confidence.
Shifted campaign presentation from discount-heavy promotion to solution-based buying event, improving clarity and purchase confidence.
Revenue & Performance Impact
Cross-Category Revenue Lift
Drove increased multi-category purchasing behavior through consolidated promotional messaging and event-driven urgency.
Drove increased multi-category purchasing behavior through consolidated promotional messaging and event-driven urgency.
Supplier Investment Growth
Expanded supplier participation and co-funded promotional visibility across channels.
Expanded supplier participation and co-funded promotional visibility across channels.
Sales Team Enablement
Improved promotional clarity and alignment for field sales teams through cohesive messaging and standardized assets.
Improved promotional clarity and alignment for field sales teams through cohesive messaging and standardized assets.
Brand Consistency at Scale
Maintained unified brand presentation across 500+ branches during high-volume promotional periods.
Maintained unified brand presentation across 500+ branches during high-volume promotional periods.
Recurring Event Recognition
Established the One Stop Savings Event as a recognizable, repeatable sales initiative within the seasonal campaign calendar.
Established the One Stop Savings Event as a recognizable, repeatable sales initiative within the seasonal campaign calendar.
