Campaign Strategy & Execution
Early Order Program | Award-Winner
SiteOne Landscape Supply
SiteOne Landscape Supply
I led the creative evolution of seasonal campaigns from single-page promotions into omni-channel revenue drivers adopted across 600+ branches nationwide.
Winter EOP Flyer
Golf EOP Flyer
Tool EOP
Window Cling
Turf EOP Flyer
Seed EOP Flyer
Digital Ad
Digital Ad
Digital Ad
Digital Ad | Art DirectorDigital Ad
Digital Ad
Digital Ad
Strategic Expansion
Enterprise Planning Cadence
Built the annual campaign roadmap, aligning category leaders, supplier partners, sales teams, and agency collaborators.
Category Expansion Strategy
Scaled the initiative beyond agronomics into nursery, winter products, tools, and seasonal categories to broaden revenue participation.
Scaled the initiative beyond agronomics into nursery, winter products, tools, and seasonal categories to broaden revenue participation.
Omni-Channel Integration
Directed and coordinated execution across email, catalog, digital advertising, landing pages, radio, and in-branch merchandising.
Directed and coordinated execution across email, catalog, digital advertising, landing pages, radio, and in-branch merchandising.
Scalable Creative Systems
Standardized campaign assets and rollout structure to ensure consistent execution across 500+ branches.
Standardized campaign assets and rollout structure to ensure consistent execution across 500+ branches.
Supplier Activation Model
Increased co-funded participation through structured supplier activation tiers tied to category growth.
Increased co-funded participation through structured supplier activation tiers tied to category growth.
Revenue & Performance Impact
Multi-Million Dollar Growth
Drove multi-million-dollar seasonal early-order revenue growth through expanded category participation and integrated execution.
Drove multi-million-dollar seasonal early-order revenue growth through expanded category participation and integrated execution.
Revenue Growth Alignment
Expanded and scaled the EOP program during a period of significant enterprise growth, with net sales increasing approximately 143% (~$1.65B to ~$4.01B).
Expanded and scaled the EOP program during a period of significant enterprise growth, with net sales increasing approximately 143% (~$1.65B to ~$4.01B).
Branch Adoption & Forecasting
Increased early-order participation across markets, strengthening sales alignment and seasonal planning accuracy.
Increased early-order participation across markets, strengthening sales alignment and seasonal planning accuracy.
Brand Elevation & Recognition
Elevated campaign creative quality and consistency, contributing to award-winning brand recognition.
Elevated campaign creative quality and consistency, contributing to award-winning brand recognition.
Repeatable Revenue Engine
Turned EOP into a predictable, annual revenue driver embraced across the organization.
Turned EOP into a predictable, annual revenue driver embraced across the organization.
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