Merchandising
Project Title
SiteOne Landscape Supply | Trade Show Graphics
SiteOne Landscape Supply | Trade Show Graphics
Role
Designer
Designer
Scope
Media Closet Graphics, Module Banners, Table Pillars, Table Cloth, Flags, Outdoor Tent, Pennant Flags
Media Closet Graphics, Module Banners, Table Pillars, Table Cloth, Flags, Outdoor Tent, Pennant Flags
Results
Maximized Brand Visibility at a Record-Breaking:
Designed a high-impact outdoor brand kit that anchored SiteOne and LESCO (private label brand) across a 30-acre demo yard, standing out among 25,000+ attendees and driving consistent booth traffic.
Maximized Brand Visibility at a Record-Breaking:
Designed a high-impact outdoor brand kit that anchored SiteOne and LESCO (private label brand) across a 30-acre demo yard, standing out among 25,000+ attendees and driving consistent booth traffic.
Turned Product Complexity into Clear Wayfinding:
Created a modular banner system organized by solution category that simplified navigation and freed sales teams to focus on high-value customer conversations.
Created a modular banner system organized by solution category that simplified navigation and freed sales teams to focus on high-value customer conversations.
Unified Two Brands Under One Strategy:
Led a cohesive “Stronger Together” visual approach that seamlessly connected the SiteOne master brand and LESCO private label across indoor and outdoor event environments.
Led a cohesive “Stronger Together” visual approach that seamlessly connected the SiteOne master brand and LESCO private label across indoor and outdoor event environments.
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